K ȭ ȭη 鼭 ٽ IP() Ȯ忡 ֿ ȹ Ȱ ɰ ִ. K ȹ Ȯ IP Ȯ ߱ ̸鼭 NCT ̺ ̾ ߸ ϰ ִ. Ÿ() ߴ ҵ ã ִ. յ ´١SMYG ɱ 19 迡 ȹ IP Ȯ ָ յ Ѵ. 켱 ̺ ε༭ ڰ ̲ ̺ KOZ Ҽ ̱ δ. ڴ 11 ȸ ȸ "̺ پ ̺ ü ʿ κ ڹ ȯ ƴ" " ü Ѽյ 鼭 ó ִ. ߰ Ҵ ̵忡 Ÿ ִ "̶ ִ. SM NCT Ϻ NCT 츦 ɱ ̱ ߽Ų. ɱ ̼ ǥ̻, ̱ Ź ǥ̻簡 Ʈ þҴ. SM Ư ֱ ҵ ɱ ĺ ̱ ߴ. YG ۷ι ۽Ÿ λ ũ Ĺ ɱ ̺ ߸ ΰ ִ. ̸ Ѱ ε༭ 3 6 ϴ YG Ʈ ȥ ִ. Ư ũ 7 Ⱓ ؾ ϴ Ѵٴ ɱ ٸٴ ´. YG ̹ ī, ĸŸ, ƻ, , ϶, ζ, ġŰŸ ϰ ߷ ħ̴. ۿ Ƽ Ҽӻ KQ Ŀ ̴ 30 ´.
K BTS ƹı IP Ȯ ζϴ ȹ ó ߿ Ӿ IP Ȯ ȴٴ ǽ ̴. ֱ ް 踦 SM μ H.O.T. Ŀ ̸ SM IP Ȯϱ ̺ 'IT ' īī ؼƴ. źҳ(BTS) ƹ Ҹ ̺ 15 "̱ ַ 忡 K ֱ ȭϰ ִ" "ѷ αⰡ ̶ ϱ ƽþƿ K ֱ δ. ֿ -30% ߴ" ߴ. 鼭 " 踦 ۽Ÿ ִ ߴ ߿ϴ" ߴ. īī Ǹ ÷ ߰ , ؿ 忡 ÷ ¿ IP ߴٴ . ̺ īīӸ ƴ϶ κ ü Ȯϰ ȿ IP Ȯ ٷ ߴ. ڴ " ȸ Ҽӵ ƼƮ ʴ. ҵ Һ ֱ غ ʿϴ" "ȸ ؼ IP Ȯ ʼε, ƼƮδ Ѱ谡 ִ" ߴ. ߽Ű پ 2 ִٴ 鵵 ִ. Ĵ پ Ÿ ҵ Ұ, ٸ Ҽ 'ũ Ʈ'(Crimson Heart) ̰ ִ. ߹ȭа " ȯ濡 ٸü ô Ȯ " "Ӹ ƴ϶ ø + ۷ι OTT ڸ ϴ ŭ K˵ 帧 ۿ Ȳ"̶ ߴ. 鼭 "( ߷) IP Ȯϸ K ܿ ȭ, , , Ҽ, ij ſ о߿ ְ Ļ ٺȭ ִ" ٿ.
Ѿ Kˡ յ Ȯ 迡 ӹ ʴ´. īīʹ ݸؾ ȸ ŸθƮ 1 ̵ '̺'(MAVE:) . īīʹ Ư ΰ ۵ θƮ ȸ簡 շ Ϲ ó ̺ Ʈ ̵ ߽Ű غߴ. ̺ AI(ΰ) ̿ ѱ , Ҿ, εþƾ پ нߴ. ̵ ̵ ó α ߴ. SM ij '̺' ߽ų ȹ ִ. īī ڴ " ̵ Ȱ ð ٴ K ҵ鿡 Ȯ Ÿ ִ" ", Ҽ, ȭ IP Ӹ ƴ϶ Ӱ Ÿ ε Ȱ ڿ Ȯ ִ" ߴ.